Fathom Analytics

The problem

Fathom’s founders closed every early deal themselves. To hire their first reps they needed a repeatable way to find and reach the right buyers.

What we built

We mapped their best customers into an ideal customer profile, built the signal table, wrote the first three sequences and trained the new reps to run it.

The handover

Every table ships with a short video walkthrough, so the team can change it without us.

The result

Live in six weeks, and the first two reps booked their own meetings from week one.