All work
ABM
Security
Account-based outbound for 400 named accounts, from one table.
RESULT
11%
reply rate, from under 1%
INDUSTRY
Security
SERVICE
ABM
YEAR
2024
The problem
Kestrel sells to large enterprises with long buying committees. Generic sequences were getting less than one reply in a hundred.
What we built
One Clay table holds 400 named accounts and every person on each buying committee. Claygent pulls recent news and security hires, and each email opens with something specific to that account.
The stack
Clay, Salesforce, Outreach and LinkedIn Sales Navigator.
The result
An 11% reply rate across the program, and 34 enterprise opportunities in two quarters.