The Clay table every outbound team should start with

Before signals, sequences or AI research, every client gets the same starting table. It answers one question: who should we talk to first?

The eight columns

Company, domain, size, industry, the person, their role, one signal and a score. Nothing else until those are right.

Why so simple

A small table is easy to check by eye. When the score looks wrong, you can see why in seconds.

When to add more

Add a column only when a rep asks for it twice.