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Outbound
4 min read
Most drops come from three places: your domains, your list or your first line.
Outbound
When reply rates fall, teams usually rewrite their emails first. That is rarely the problem.
Check your domains
If inbox placement dropped, nothing else matters. Warm new domains for three weeks and keep each inbox under 40 sends a day.
Check your list
Stale lists send to people who left months ago. Re-verify anyone you have not touched in 90 days.
Then the first line
Open with the signal that put them on your list. It is the one line they cannot get from anyone else.